Discuss Public Relations and Media in Details

Public Relations and Media

Their economic, social and political lives have become increasingly interdependent. Brothers are trying to figure out how to better communicate their support to others and get their support. Thus, the growing interdependence of individuals and institutions, the need for mutual benefit and protection has given rise to a new philosophy called public relations, in simple terms, to create harmony between the institution of public relations and the people concerned. One hundred and twenty is the name of some systematic and continuous effort to maintain. It's a blur. Some people call it the art of gaining people's support. While some consider it sufficient to use any method that is new to creating an effective error. Public relations use the media to effectively shape public opinion. In this regard, a thorough knowledge of the art of communication is very important for a public relations expert. Effective communication is a basic and essential condition for achieving the goals of public relations.

Use of Media

Public relations use a variety of means of expression, the sole purpose of which is to create a soft spot in the hearts of the people concerned for an individual group or organization. In order to be able to use it in times of need, the mother must have a thorough knowledge of the art of using public relations and the media. He is also expected to perform a successful operation to eradicate the disease. This art is also called science because the phone is used on the basis of observations and experiments. The relationship with his organization cannot leave a lasting impression on the public. Only a public relations officer can make a good impression on the public and use the means of public communication manually.

Press and public relations

The most important medium for effective communication in public relations is the press. Printed media refers to message content or information that reaches readers in print. These media outlets include dailies, monthly magazines, weekly magazines, monthly magazines, magazines, supplements, etc. In addition, they also come under the category of press releases and newspapers.

Press features

Although various means of communication have developed tremendously in this modern advanced age, the press is the most important of them all. The features of the press are as follows.

• This source provides more detailed information than other broadcast sources.
• It can be used everywhere. If time is not available at home, the printed material can be read during the office trip.
• There is no time limit for this if you haven't read the newspaper in the morning then you can do it in the afternoon.
• Can also be used for printed material.

Printed material can be stored as long as desired and easily moved from one place to another. Newspapers vary in size and number of pages and reflect different interests as we have already stated. That society is made up of different groups and classes, so the same newspaper provides the material of interest to different groups and classes. Newspapers are the most attractive medium for public relations experts. Now it's his own perfection of how and how skillfully he uses this medium. The greatest virtue of the newspaper is its wide reach to the masses. Then due to photographic technology the publication of news with pictures is very much has become more important.

Public relations officer and press understanding

Different people have different social consciousness, personal interests, educational background and mental tendencies. Therefore, they are very much aware of the needs of different groups and classes of readers, so it is important that everyone is fully aware of the codes of public relations. The second is to have a private ceremony with everyone from the reporter to the ad table. The golden rule for newspaper writers in the field of mass media is to think like an editor.

What kind of press release the editor likes can be gauged by reading the newspaper, so friendly relations with the editor create harmony.

The data in the press release must be accurate; otherwise the editor will lose confidence in the public relations officer after one or two complaints. And the news is very important nowadays along with the news that he thought many times before he gave the news about this organization. The whole news is revealed by looking at a small picture at a glance so the selected pictures should also be sent along with the news. The image is also interesting because it has a return element and the image taken from a good angle is very much in line with their words. The image of the chairman for a new building, new product or organization is also publishable. ۔ Therefore, when sending a picture to a newspaper, one should take care of a few technical principles, for example, the combination of colors in it should be correct, the scene should be beautiful, parallel and similar to the printed news.

Therefore, the public relations expert is also expected to be familiar with making news, fixing his eyebrows and presenting his case in an efficient manner, as well as phone photography. If a public relations officer has the power to hide anything about his organization, his goal should be to establish a good image of his organization in the minds of the people. The information presented in a beautiful and logical manner gives a good impression about the institution and gives a comprehensive idea about the development of the institution. Reading this news, he will not be able to make a good impression about this institution.

On the other hand, there is a small piece of news about an organization that made such a profit that the news was enough to establish the authority of this organization in other people and organizations. Now, if foreign companies also want to invest, they will also prefer the same company. In addition, the public relations officer should be an expert in propaganda and psychological warfare because in this age of information when new things are being invented and new ideas are emerging, he should successfully establish the credibility of his organization so that people can May the institution have a good lasting effect.