Define Rumors and Public Relations. Discuss in Details

Rumors and Public Relations

In Arabic, nations mean one thing. In the literal sense of rumor, it means something that comes out of many mouths or a lot of mouths. In other words, we can say that the rumor comes from a series of witnesses in which each witness testifies to the statement that he made. What he has learned from his predecessors in this regard is that the credibility of a rumor depends on the accuracy of the statement that is transmitted from one witness to another, and ultimately depends on the accuracy of the information which The first member to deliver it was Paul Lee Horton, who defined rumor in his book "Sociology" in these words.

Rumor is a fast-spreading report that has not been verified. Rumors are usually spread unconsciously due to certain fears, expectations and lustful imaginations. Wars, elections, secrets and reports of ideological meetings, postponement of decisions and controversy Rumors spread in the age of length of problems. After every rumor is born, it travels from one mouth to the other and spreads rapidly. This act of speeding up a rumor is also a kind of unconscious act because when a listener conveys a rumor as news or information to another, he adds his fears, fears, desires and aspirations to the statement. They spread in all kinds of societies but in societies with large populations and diverse groups. These rumors are spread orally by different people and the media does the same.

Outline of the rumor

Rumors are always vague and vague. Rumor information is thirsty.

Rumors target people's emotional issues or a common affiliation.

Rumors arise on their own and lead to more rumors.

Rumors are not bound to happen.

When a rumor reaches its peak, it becomes just a sentence or a slogan.

The rumor itself is contemptible, but the narrator is stronger.

A rumor is an unconfirmed report or news but the one who spreads it expresses his strong attachment to it.

Rumors usually die on their own, but in some cases it is necessary to refute or explain them.

The bigger the rumor, the more the star has to refute or explain it.

Sometimes a rumor becomes a headache for a government institution, party or individual and it causes a lot of damage to the government institution or party. Rumors usually arise in crisis situations and sometimes they are spread under a deliberate scheme Yes, and sometimes they spread on their own. The purpose of the rumor is to tarnish the image of the government institution or any person and in such a case when this rumor is denied by an important person or institution, the public sees that it is being hidden from them. Or trying to keep them informed of the real facts. In such a situation, it becomes extremely difficult for public relations experts to relate to their institution or to this important person or to the youth about this issue. Delete Therefore, it is important for experts interested in the art of public relations to understand the psychology of rumor and to be aware of the process of preventing its negative effects.

On the night between February 11 and 12, 2005, rumors spread in urban and rural areas of NWFP that a tsunami was about to strike that night, even as announcements were made in mosques. As a result, thousands of people fled their homes to open spaces and spent the night in the open air in heavy rain. The rumor spread because an earthquake a few days ago killed thousands in Sri Lanka and some other countries.

The psychology of rumor

Matters of public interest are usually the subject of rumors. Most of the rumors are a collective fear. They are associated with certainty, knowledge and curiosity. Rumors actually start with speculation and later they start to be presented in the form of uncertainty. Is not considered

Many of the rumors are in one.

Rumors based on hatred and obstinacy: A rumor that has an element of hatred and obstinacy about someone. Rumors based on suspicion: A rumor that has an element of doubt or apprehension.

Rumors based on understanding: A rumor that expresses understanding.

Public relations experts and rumors

Public relations experts deal with rumors, such as the budget being presented on election days in the event of a war. Rumors often circulate. For example, when the budget is presented, rumors are rife these days that items that are missing from the market are rumored to be priced higher.

There is a rumor among government employees that salaries will go up, so it is the duty of the public relations department to address baseless misunderstandings so that anxiety and worry are removed and when the facts come to light, public sentiment is not hurt. Their feelings did not reach Kothis.

Public relations publicity and advertising

Publicity and public relations is a process in which:

Holding Press Functions Arranging press conferences, issuing press releases, arranging for journalists to be provided with the required information and liaising with all newspaper and magazine outlets and reporters.

There is a big difference between public relations and publicity. Publicity is a part of public relations and its purpose is to convey information to the people. Although it is important in public relations, public relations is an integrated process involving a variety of factors, including film and slides, advertisements, publications, special events, speeches, charities, seminars, talks and handouts, etc. Mutual understanding is to be created and promoted through a well thought out, organized and continuous process. Public opinion and feedback are always taken into account when planning public relations programs, while publicity is a one-sided process aimed at the people. Has to convey information.

Advertising and public relations

This is how experts define advertising

An attempt by an advertiser to impress people in order to increase sales of a good or service, either orally or in writing, at the expense of the advertiser, is called advertising.

Publishing or disseminating information about the services, products and ideas of a person or organization in order to attract the public according to the advertiser's wishes.

Although advertising is similar to public relations, the purpose of public relations is to connect with the public, while advertising is done to increase sales of a good or service.

Public relations experts are the guardians of the reputation of an organization and they use advertising to achieve this goal. Advertising experts work for the popularity and sale of an item. The advertising process costs a lot, while the public relations process costs relatively little.

News and visual features of public relations are more effective than short commercials. The scope of public relations is much wider than that of advertising.