Define Public Relations and what is the Importance of Public Relations

Definition of Public Relations

The meanings of public relations are the same. They are derived directly from young words. However, its well-known simple and more or less complete meanings are described as "public relations" is the relationship of an organization or an individual with the general public or a pack. It is used as a means of communicating public relations to obtain information on all matters on the basis of information when the government has addressed its people to deliver its products to a company. Public relations firms are the most effective means of communication if companies need to communicate with their customers, provide information to their affiliates, or have an industrialist negotiate with their employees.

Public Relation is an Art

Well, the experts have come up with some very comprehensive definitions of public relations in their own way. An attempt is made with a comprehensive plan to be performed consistently or consistently by someone familiar with the art of public relations. A brief but comprehensive definition of this art can be expressed in the words that the purpose of public relations is not to create an effective relationship between an institution and its relationship with the public. It is the name of a tireless effort that must be made consciously and diligently.

This definition of public relations can be divorced from any type of institution, whether it is professional, non-professional, government and semi-government. And whether that institution is established in any region of the world. It is as if an organization of any kind always needs a movement and diligent people who are aware of the issues related to public relations in order to have an effective and better understanding with the people and to strengthen and promote this relationship. It is their duty to ensure that in addition to acquiring information for the organization, good reputation and good reputation for the organization should be their goal.

The Beginning of Public Relations

Public relations experts generally consider the formal beginning of public relations to be the year 1948, when the American Public Relations Society and the British Public Relations Institute were established in the United States. It cannot be assumed that the process of public relations in an imperceptible way began much earlier, although it was not given a specific name. If we consider, it will be felt that the history of public relations is as old as Mankind has a civilized history. Public relations is also available from his religious and inspirational books on the usefulness of public relations or closer to it. ۔

If we look at the history of modern times, it is estimated that "public relations" began with the transmission or exchange of trade and government messages. In later periods he was given the status of a regular professional.

In 1925, the British government first resorted to public relations to announce its health care and housing scheme programs. Since then, such needs have increased and more and more people have become involved in the public relations process. In view of the importance and usefulness of public relations, regular institutions of public relations began to be established in various places. ۔ Gradually the fan of public relations took the form of a regular movement and more or less every important institution was not only found to be a part of the administration but also began to be given primary importance. Over time, public relations in various institutions has become more involved and it has begun to use all means of mass communication in an imperceptible way to carry out all the work in its work, if we have a common vision. If we look at it from the point of view of fearless denial, we can consider it as an early genre of mass media for magazines, documentaries, etc. and public relations.

Significance Loyalty

Experts say that the analysis of public relations attitudes, its predictions of implications, the understanding between the authorities and the public, and the implementation of administrative management programs are caffeine and science, and it simultaneously serves the interests of both the institution and the public. Yes, the importance of this art can be highlighted if we get acquainted with its basic principles. We need to know that the scope of the art of public relations is directly limited to the people identified in the previous lines. If we examine it step by step, we will know that: |

1- Public relations is the name of two-way communication.

2- It is an organized and business style shroud.

3- It is not correct to consider this art as just a kind of advertisement.

4- It is directly related to different groups of people.

5. It is the name of a country which acquires information for specific purposes and disseminates it to the people and thus is active in seeking understanding.

With all these points in mind, we can confidently identify the key professional and non-professional organizations for which the relationship is a key factor. These organizations can be customized as follows.

• Central Government
• Ministries
• Autonomous bodies established by the government
• Forces and police
• Hospitals and other public health institutions
• Universities and other scientific research institutes
• Societies and commercial establishments
• Religious institutions
• Cultural Institutions Museums and Libraries
• Sports Institutions
• Political institutions and parties
• Industrial establishments
• Local Government
• Welfare agencies etc.

Briefly, to check this list, one can get a good idea of ​​the importance of public relations and its scope.

The services rendered by the public relations personnel in any organization for the performance of their duties can be categorized as follows.

Providing news features articles images and darkness for the national and general press. Documentary films Prohibition films Preparation of films Audio-visual cats Preparation of material for radio and television programs. Provide informational shapes, etc. for ala-style vision or radio interview.

Information Presentation Banners News Pamphlets and Preparation Organizing exhibitions to publicize the organization's goals

Publication and distribution of informational literature

Arrangements for publication of related books.

Holding talks and conferences.

Occasional visits to newspaper offices and other media outlets.

Preparation and publication of annual reports

Organizing the organization's participation in various festivals and events.